Performance Marketing Strategist — Vancouver, BC
TANJIMUL ISLAM
Turning Data, Strategy and Paid Media Into Measurable Growth.
About
STRATEGY.
PERFORMANCE.
GROWTH.
I'm a Vancouver-based, ROI-driven Performance Marketing Strategist with 8+ years of B2B and B2C marketing experience across North America — turning paid media, data and strategy into measurable business growth.
My work spans lead generation and e-commerce, built on Google Ads, Microsoft Advertising and Meta Ads, and grounded in marketing analytics, campaign planning, conversion optimization and close client strategy.
Impact in Numbers
RESULTS, NOT
JUST ACTIVITY.
0+
Years of Marketing Experience
$350K – $450K
Monthly Paid Media Budget Managed
0X
Overall E-commerce ROAS
$0M
Avg. Monthly Revenue Generated in a Previous Role
0%
Year-over-Year ROAS Improvement
0%+
Conversion Rate Maintained on Conversion-Focused Campaigns
0%
Landing Page Conversion Rate Improvement
0%
Year-over-Year Paid Channel Revenue Growth
0%
Organic Traffic Growth
0
Affiliate Marketing Partners
Currently
TITAN PAY
PER CLICK
Digital Marketing Strategist
June 2022 — Present · Vancouver, BC
Leading paid media strategy end-to-end — from account structure and audience targeting to conversion tracking and client reporting — across Search, Performance Max, Demand Gen, Display, Shopping and Video.
Where I spend my time
The Journey So Far
THE JOURNEY
SO FAR
Digital Marketing Strategist
Titan Pay Per Click
Leading PPC strategy for North American clients across lead generation and e-commerce — campaign planning, budgeting, platform selection, audience targeting and account structure across Search, Performance Max, Demand Gen, Display, Shopping and Video. Optimizes campaigns and landing pages using tools like Unbounce and GoHighLevel, and owns conversion tracking, Google Merchant Center feeds and GTM/GA implementation.
- $350K–$450K in monthly paid media budgets across Google, Microsoft and Meta Ads
- ~11X overall e-commerce ROAS, a 78% year-over-year improvement
- 15%+ conversion rates maintained across conversion-focused campaigns
- Structured A/B testing across ad copy, landing pages and audience segments to lift client ROI
Marketing Analyst
Sigmalux Sarl
Owned paid media campaign management and performance reporting across Google, Microsoft and Walmart Ads, pairing funnel analysis with a testing culture that shaped budget allocation, email automation and channel strategy.
- $300K in monthly ad spend generating ~$1M in average monthly revenue
- 110% conversion rate improvement through funnel analysis and performance reporting
- 150% lift in landing page conversion rates from a structured A/B testing culture
- 128% YoY revenue growth from paid channels while maintaining advertising costs
- Launched 3 multilingual sites and managed 7 sites across multiple countries
Digital Marketing Manager
Refresh Wellness & Beauty
Directed digital marketing strategy for the brand, leading SEO, content and affiliate programs alongside top-of-funnel marketing assets and keyword-driven content briefs.
- 250% increase in monthly organic traffic and 50% faster page speed
- 38% improvement in rankings for targeted keywords via a structured SEO testing framework
- Grew an affiliate program to 120 partners, contributing a 23% revenue increase
- 27% more unique visitors and 61% revenue growth from new top-of-funnel content
Digital Marketing Manager
Arla
Managed digital marketing planning and paid acquisition for a major FMCG dairy brand, overseeing two agency partners across social, web, e-commerce and performance channels.
- 150% revenue growth from a paid acquisition strategy across Google, Facebook, YouTube, Instagram and local news
- Led a 360-degree campaign across digital, TV, radio and print, generating BDT 2.8M in revenue in its first year
- Google & YouTube partnership campaigns lifted share of voice ~23.5%, contributing to a Best Milk Brand 2019 recognition
Assistant Manager, Digital
GroupM (Mindshare)
Began a media-agency career in digital planning and buying, running paid acquisition and brand awareness strategies across Google, Facebook, YouTube, Instagram and local publishers for a diverse client portfolio.
- 139% ROI improvement through automated reporting, A/B testing and campaign rules
- Partnered with Google, Facebook and Sizmek on award-winning campaigns
Experience Highlights
WHERE THE
NUMBERS CAME FROM
Paid Media at Scale
Managed approximately $300,000 in monthly advertising spend, generating an average of $1,000,000 in monthly revenue.
Conversion Growth
Improved conversion rates by 110% through funnel analysis, performance reporting and data-driven optimization.
Landing Page Performance
Built a testing culture that lifted landing page conversion rates by 150%.
Revenue Growth
Delivered 128% year-over-year growth from paid channels while holding advertising costs steady.
SEO Performance
Grew monthly organic traffic by 250% and improved page speed by 50%.
Integrated Marketing
Led a 360-degree campaign across digital, television, radio and print for a major dairy brand, generating BDT 2.8M in revenue within its first year.
Marketing Innovation
Partnered with Google, YouTube, Facebook and Sizmek on campaigns that helped earn a Best Milk Brand industry recognition.
Capabilities
WHERE STRATEGY
MEETS EXECUTION
Paid Media Strategy
Full-funnel campaign planning and budget allocation built around business goals, not channel benchmarks.
Search & Performance Max
Google Ads management across Search, Performance Max, Shopping, Display and Video.
Paid Social
Meta Advertising built for acquisition and retention, tuned to audience and creative performance.
Microsoft Advertising
Search and audience campaigns that extend reach beyond Google alone.
Lead Generation
Campaigns engineered around cost-per-lead efficiency and pipeline quality, not just volume.
E-commerce Marketing
Revenue-focused strategy across the full purchase journey, from discovery to checkout.
Conversion Rate Optimization
Landing page strategy and structured A/B testing that turns traffic into results.
Marketing Analytics
Tracking and measurement built on Google Analytics, Tag Manager and Merchant Center.
Search Engine Optimization
Technical and on-page SEO that compounds paid performance with organic growth.
Client Strategy & Reporting
Clear reporting and performance recommendations that keep strategy and stakeholders aligned.
The Toolkit
MARKETING TECHNOLOGY
STACK
Paid Media
- Google Ads
- Microsoft Ads
- Meta Ads
Performance & Analytics
- Google Analytics
- Google Tag Manager
- Google Merchant Center
- Data Analysis
- Reporting
Experimentation
- A/B Testing
- Landing Page Optimization
- Conversion Rate Optimization
Website & E-commerce
- WordPress
- Shopify
- BigCommerce
- HTML
- CSS
Marketing
- PPC
- SEM
- SEO
- Email Marketing
- E-commerce Marketing
- Project Management
- Client Management
Artificial Intelligence
- ChatGPT
- Claude
Selected Growth Stories
SELECTED GROWTH
STORIES
Multi-Channel E-commerce Growth
- Challenge
- Improve paid media revenue while maintaining advertising efficiency.
- Approach
- Campaign restructuring, audience strategy, analytics and funnel optimization.
- Impact
- Strong year-over-year growth with improved marketing efficiency.
Paid Media Performance at Scale
- Challenge
- Manage significant advertising budgets across multiple platforms.
- Approach
- Strategic budget allocation, campaign planning and continuous performance analysis.
- Impact
- High monthly revenue and measurable business growth.
Conversion Optimization
- Challenge
- Improve landing page effectiveness and acquisition performance.
- Approach
- A/B testing, data analysis and conversion-focused landing page design.
- Impact
- Significant improvement in conversion rates.
SEO & Content Growth
- Challenge
- Increase organic visibility and site performance.
- Approach
- Technical SEO, on-page optimization, content strategy and keyword research.
- Impact
- Substantial growth in organic traffic, speed and keyword performance.
Detailed case studies with fuller context are available on request — see the README for how to add new ones to this section.
Strong marketing performance comes from reliable data, clear strategy, continuous testing and a deep understanding of the customer journey.
Education
EDUCATION
Bachelor's Degree in Marketing
Independent University
Master's Degree in Marketing
Independent University
Beyond the Dashboard
BEYOND THE
DASHBOARD
Outside of performance marketing, I am actively involved in community leadership and volunteer initiatives. I served as the Treasurer of the Greater Vancouver Bangladesh Cultural Association, GVBCA, from 2024 to 2026.
During my time with GVBCA, I supported financial and organizational responsibilities, cultural programs, community events, and other initiatives serving the Bangladeshi community in Greater Vancouver. I also helped coordinate and support Bangladesh High Commission consular camps held in Vancouver.
This experience allowed me to contribute meaningfully to the community, collaborate with diverse groups, support large-scale initiatives, and help strengthen connections within the Bangladeshi community in British Columbia.
Community Leadership
Treasurer
Greater Vancouver Bangladesh Cultural Association, GVBCA
2024 — 2026
Supported financial responsibilities, organizational activities, cultural programs, community events, and Bangladesh High Commission consular camps in Greater Vancouver.
- Collaborated with diverse groups across the Bangladeshi-Canadian community
- Supported large-scale cultural programs and community initiatives
- Helped strengthen community connections across British Columbia
- Built hands-on financial and organizational leadership experience
Also part of the story
Contact
LET'S CREATE
MEASURABLE
GROWTH
Whether you're looking to scale paid media, improve marketing performance, strengthen your digital strategy or build more effective customer acquisition campaigns — let's connect.
Vancouver, British Columbia
islamtanjim@gmail.com
linkedin.com/in/islamtanjim